Modular Lighting Instruments is a global pioneer in architectural lighting. They are synonymous with edgy, bold, and innovative design.
We developed a new overarching campaign. A world of our own. A cult. Inviting like-minded people to join.
We found visual inspiration in the Japanese Yakuza and Bosozoku. Marie Wynants, translated this ‘Cult of M’ into 7 print images and a film. Contemporary, aesthetic, but with attitude.
