For Valentine’s Day, Lunch Garden and VML Antwerp served up a cheeky twist on one of the most iconic romantic moments in pop culture: the spaghetti kiss from Lady and the Tramp. The campaign, called “Spaghetti d’Amore,” invited couples to recreate that famous scene—only this time, with a six-meter-long spaghetti strand.

On February 14, guests at all 64 Lunch Garden restaurants could receive one of the oversized pasta kits when they ordered a classic spaghetti bolognese. Influencers joined in by filming their own attempts at the cartoon kiss. The result? A cascade of user-generated content, nearly 1.8 million impressions.

“Spaghetti d’Amore” was a clever blend of nostalgia, humor, and brand love—turning a simple dish into a shared experience, and a classic movie moment into a viral Valentine’s Day campaign.